News
What the fuck is an agentic design system?
4+ day, 8+ hour ago (926+ words) Instrument CEO Laurel Burton cuts through the hype around "agentic design systems" to explain why they are not just an evolution of components but a fundamental shift toward designing behavior, experience and brand at scale. Let"s just start here,…...
Open Claw, operational AI and the Saa S stress test
1+ mon, 3+ week ago (448+ words) Agent frameworks are compressing the distance between idea and execution. In assembling databases, interfaces and automation on demand, they are forcing the Hub Spots and Salesforces of the world to confront how defensible their workflows really are. I was speaking…...
No Flags, Just Wins: Transforming the NFL Fan Experience
5+ mon, 1+ day ago (183+ words) The Drum Awards Festival 2025 - Advertising Live Show -d -h -min -sec The reimagined NFL app, developed by NFL and Code and Theory, won Gold in Digital Experience Mobile at The Drum Awards. This modular app scales across 32 teams, adapts to…...
Beyond Word Press: why publishers are reconsidering how they build and scale websites
6+ mon, 5+ day ago (465+ words) This content is produced by a publishing partner of Open Mic. Open Mic is the self-publishing platform for the marketing industry, allowing members to publish news, opinion and insights on thedrum. com. Word Press still powers 40% of the web, but modern…...
How Code and Theory is rethinking the agency model with AI at its core
9+ mon, 3+ week ago (779+ words) CCO Craig Elimeliah says AI isn't replacing talent; it's redefining it. Craig Elimeliah and Lynn Lester / Stagwell Craig Elimeliah has seen his share of tech hype cycles. But this one feels different. "I feel like I've been waiting for this…...